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Pure Lighting

PURE & EDGE LIGHTING
IDENTITY/WEB DESIGN

Pure and Edge lighting are sister companies and leaders in lighting technology and lighting design. Both Pure and Edge lighting have strong brand recognition as market trendsetters receiving numerous awards of excellence. However, internal audits of their branding revealed the strong need for an update. I was brought on to the team to rebrand and provide strategic direction. I established a conceptual framework that modernized the feel and ensured that their brands reflected their image as industry innovators.

Logo design

Pure Lighting - Edge Lighting - Logo Pure Lighting Business card

Page Layout & Design

Pure Lighting Web

Product Search & Product Details

Pure Lighting Web Pure Lighting Web

UI/UX, header design

Pure Lighting Web Pure Lighting Web

Email Template Design

Email Template Design